Creative animation services in London
Animation is a powerful tool that commands attention, drawing your audience in, generating interest and skyrocketing conversions.
Animation as a digital marketing tool is a creative way of delivering information and sets you apart from the competition.
Animation in all forms draws the eye of your visitors and can give your brand a powerful edge in an ocean of competition. Animated explainer videos, for example, can deliver essential information in an easily digestable and highly enjoyable form. Our talented and highly skilled team have crafted out many beautiful and bespoke animation work as part of our client’s projects that show off their brand’s offerings in the best light.
Capturing the attention of your audience and keeping it.
Animated explainer videos pair moving graphics with audio to explain with clarity to your audience the benefits of what your brand offers, is highly accessible and increases understanding manifold. Moreover animation can bypass the problem of the short attention span of the average visitor, as the moving pictures condenses the information greatly and are by design more engaging than hoards of text.
Biological and memorable
The virtual world full of text which takes a lot of brain power to digest properly in contrast to animation, which takes a lot less effort. The human brain responds very differently in a positive way to moving pictures and attention is captured and held a lot longer than it is with stationary illustrations and especially, words. That’s why it’s been proven that the memories of visitors are more likely to be impacted by and recall by a short animation than a wordy paragraph.
Dynamic and flexible
Similar to illustrations but different to filmed media, animation can go wild with creativity and present a wide variety of fun and quirky scenes, characters, objects, locations and colours. So there’s no limit on your creative vision on how your brand and it’s product offerings can be presented to the consumer.
Digestibility
More complex information or concepts about your brand and it’s offerings can be broken down and delivered in a way that is fun and easy to grasp by animating it into simplistic scenes.
Positive brand perception
Animation in all forms communicates to your audience that your brand is friendly, fun, bold, youthful and forward-thinking. Perhaps more importantly though, it lends the perception you can offer something exciting and different from your competition.
SEO-boosting
Animated videos typically keep visitors on your website longer and have been shown are more likely to get that much desired click over text on the search engines which has a powerful positive effect on SEO, being that length of time spent on a website is an important critereon desired by the search engines as it means that your content is valuable, which means your website getting priortised and ranking highly. More importantly perhaps, websites are likely to be boosted onto the first page of Google simply by nature of having a video.
Increased brand visibility
Social media algorithms favour content with videos because the engagement is typically higher and so having an animated video is reliable way of reaching more of your audience and getting more brand exposure.
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Motion graphics that match your brand
Motion graphics greatly helps illustrate to your audience who your business is as a brand. Green Kinkajou creats moving visuals bespoke to your brand lending you that unique edge that will make your audience go “wow”.
Animated explainer videos are typically short, to the point and highly effective
Imagine you land on a website and encounter a friendly and engaging animation, typically on the landing page, about the company and it’s offerings. This video succinctly covers everything you wanted to know without having to trawl through paragraphs of text. Would this be a feature that you as a website visitor appreciates? Animation explainer videos are an element of digital marketing that is rising in popularity with more and more business claiming that they’ve helped boost conversions, including our own clients. We offer highly creative animated videos crafted to your business.
Specialists in digital marketing.
Promoting your business correctly gets you in front of the right people who will become your clients and customers, thus, bringing money through your doors. We cover all bases.
Ambitious clients come to us from a many different industries who’s businesses are successful. When they collaborate with us we design and implement highly creative strategies and tactics to help their businesses grow and adapt in an ever more competitive world.
Let’s start your project together, today.
We’d love to have a friendly, informal chat. Get in touch.