Digital audit services in London
Your brand needs to be making the right impact online. We look into your brand’s overall digital performance and positioning within your industry and work out what needs to be fixed in order to bolster your leads.
It’s essential for your website and digital presence to receive as much attention and engagement from your audience as possible to generate and sustain conversions.
Gaining new insight into how your brand is performing online is vital in helping it reach current and future goals.
Making your digital presence work for your brand.
Analyse
Once we’ve performed a full analysis of your digital presence we’ll have a picture of what is currently working and what should be left alone but more importantly, what must be improved. By utilising the most successful tools to make an in-depth assessment of your brand’s digital framework, no stone will be left unturned.
Higher lead-generation
Your brand’s digital presence encompasses your website’s framework, social media accounts, paid advertising campaigns, email marketing and more. Our job is to help your improve everything contained within these areas which can result in generating many more leads than you currently have.
Strong, consistent and unified messaging
How good your brand’s message is has a significant impact on it’s positioning and performance with regards to the competition within your industry. For example, having content on your website that is valuable to your audience is an important part of the strong message your brand should be sending out and essential to customer retention.
Invaluable to your brand
The digital marketing world moves incredibly fast with trends changing, rising and declining in popularity at a constant rate and therefore, it’s important you have a clear picture of your positioning, to make sure everything is working as it should or identify areas for improvement. We’ll draw on our decades of experience and expertise of analysing businesses’ strengths and weaknesses to progress your brand.
Making transformational shifts with your digital strategy.
Our commitment to you during your digital audit is that we’ll fast identify opportunities and do away with ideas that are not working. We may confirm impressions that you may have but we’ll definitely provide fresh data-led insights that you will have missed. Armed with new information, we will set about creating a digital marketing strategy ensuring we’re delivering value where there is good rationale, producing an excellent return on investment. Below illustrates the following aspects of your digital strategy that will be looked at.
SEO
We conduct analysis into your SEO efforts to understand your positioning, benchmarking your existing performance against your ranking potential. We’ll highlight actions that can be undertaken to effect positive changes and improve performance based on our findings.
Website framework
Your website’s design, usability, responsiveness, optimisation, load times, security and it’s SEO aspects, such as on-page SEO, will be looked at.
Content marketing
We’ll make an assessment of your website’s content such as blogs, inbound links, social media, PR, directories and much more. The relevancy, quality and authority of your website’s content is essential as is the frequency in which new content is added.
Audience analysis
Do you fully understand your audience and how they work? A thorough understanding of your audience will increase engagement and conversion rates. Is your digital presence using the correct avenues to attract them? Our in-depth data analysis will ensure your digital marketing strategy is a raving success.
Website performance
How well is your website performing? Problems with it’s ability to be searched for, broken or old links, page rank, redundant site maps and much more.
Paid advertising
Paid advertising can be very profitable for you business when implemented correctly. We’ll determine whether you have best applied your advertising budget that will provide you with the best possible return on investment and will look at all types of paid advertising you may be running such as PPC and paid social.
Competitor analysis
We’ll identify your industry’s competitors and work out their strengths and what they are doing well which can provide opportunities for you to outperform them. We’ll deliver insightful business reports, brand and advertising analysis, competitor market research which provide you with actionable, data-driven results.
Working out your brand's strategy
Our marketing strategists will work to define your brand’s unique story and if needed, reinvent your brand’s digital mark. Doing so will improve and positively impact every aspect of your business, constructing powerful emotional connections with your audience while improving customer alignment and targeting.
A digital audit is always the correct decision. Unlock your potential with a bespoke brand strategy.
With our expertise and groundbreaking industry tools we determine what you absolutely must have within your marketing strategy by studying the fine details to provide you with the most accurate picture possible. Our key areas of investigation are:
• Brand positioning in the market
• Persona development and targeting
• Brand purpose, it’s mission and values
• Value proposition
• Key messaging
• Why your customers should choose you
After establishing where you stand within your industry, we’ll provide you with a comprehensive breakdown of what’s working and what needs work. You’ll also have opportunities brought to light allowing you to elevate your brand’s digital performance. Once you have implemented our recommendations, the sky really is the limit. Please see our faq’s page for further details on our services and how we can help you or get in touch for a bespoke quote.
Specialists in digital marketing.
Promoting your business correctly gets you in front of the right people who will become your clients and customers, thus, bringing money through your doors. We cover all bases.
Ambitious clients come to us from a many different industries who’s businesses are successful. When they collaborate with us we design and implement highly creative strategies and tactics to help their businesses grow and adapt in an ever more competitive world.
Let’s start your project together, today.
We’d love to have a friendly, informal chat. Get in touch.